"Fremont Billboard Replacement Series"


Fremont Billboard #1

Date: 1973

Dimensions:

15 ft. x 40 ft.


Media:

Oil on panel


Location:

Las Vegas, Nevada


Description:

I used a Las Vegas billboard space to express an opinion of environmental concerns regarding junk advertising and the ecology. My billboard(s) replaced the scenery behind it that had been previously obscured. The billboards evolved monthly. The first month, the "replaced scenery" was to scale (see #1, above). The next month, the view changed to a closer perspective of the scenery, focusing on natural elements, and so forth, over a 6-month period.

 

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